History of the West Coast Tas Brand
The West Coast brand project commenced in 2015, following the development of the West Coast Community Plan 2025 (WCCP2025). Community consultation revealed a need to strengthen the region’s competitive advantages, diversify its industry sectors and unite the West Coast through the region’s unique spirit.
A major outcome of the WCCP2025 was the community’s desire to develop a regional brand for the West Coast to stimulate tourism and support a major economic shift in the region. The brand was to position the region as a premier destination to live, work and invest – drawing on the unique history, spirit, community and environment that creates such a distinctive experience on the West Coast.
From the beginning, the brand was understood as a tool for the community – to connect people, place and environment and provide local businesses and enterprising locals with a brand to help share the West Coast with the world.
What the brand project set out to do:
- Uncover everything that’s awesome, unexpected and unique about the place we call home
- Define a new way of talking about ourselves to the world and creating a toolkit to get the word out
- Build something that the people who live and work here can use
- Draw on the unique West Coast spirit to create an identity that belongs to every West Coaster
How the community was involved:
- Key site visits
- 40hr formal interviews
- 100+ informal chats
- 5 community sessions
- Brand concept exhibitions
- Ongoing dialogue via radio,
print and social media
Find a Way or Make a Way
The mission driving the West Coast brand has always been to embody the ‘find a way or make a way’ spirit and help locals, tourists and investors grow the West Coast into a healthy and sustainable place to live, work and visit.
Since the brand’s inception in 2018, the West Coast brand has been embraced by the community, helping local businesses to improve their marketing and communications, assisting tourism providers to attract visitors to the West Coast, and investors to understand and appreciate the West Coast region and the unique assets it has to offer.
These are the broad objectives of the West Coast Tas brand:
Unite
Unite and reignite the region through the West Coast Spirit, connecting place, people,and stories.
Celebrate
Celebrate the individuality of each West Coast town, while uniting us on the West Coast.
Position
Position the West Coast as a premier destination to work, live and visit.
Promote
Promote awareness and value for the West Coast region, its products and experiences.
Build
Build a platform for collaboration and partnership by putting the brand in the
hands of the community.
When launched in 2018, the West Coast Tas brand received recognition locally, nationally and globally for its approach to brand and community partnerships. To learn how the brand continues to evolve, or to become a brand partner, click the buttons below: