West Coast Made Online Store Launched
An online store promoting locally made or designed products and West Coast brand merchandise has been launched by the West Coast Visitor Information Centre.
The award-winning West Coast brand was launched in October 2018 and continues to be a platform for collaboration and partnership. A community driven brand, the open sourced branding system is designed to help operators and organisations attract business and investment to the West Coast.
A range of merchandise has been developed through the Information Centre to showcase the ways in which the brand can be used to promote the West Coast. The popular range is in demand, with people across the world reaching out to purchase items. The need for an online presence where the products could be showcased and available for purchase became increasingly evident, leading to staff developing the online store.
“There are many talented people here on the West Coast, and our brand provides a platform for those individuals to further promote their products,” West Coast Council General Manager David Midson said.
“We know people want the items purchased on the West Coast to be designed or made on the West Coast, to have a story and connection to the region. Brand partners with products designed or created here, or using local products, can now work with us to have their items included on the online store,” Mr Midson said.
Mr Midson said the launch of the online store demonstrates the ability of the West Coast Council and brand to foster business development, support art and cultural endeavours and work to support local entrepreneurs.
“The objective of the regions brand is to showcase the West Coast as a place to live, work and visit. This new online store provides an avenue for locals to sell their wares on a platform they may not otherwise have had the time, funds or skills to develop.”
The West Coast Made collection within the store will grow over coming months as more local products become available. People interested in listing products on the store can contact the West Coast Visitor Information Centre.
The store can be accessed via the Merch Store button on the regional website https://www.westcoastmade.com.au/
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Interview opportunities - David Midson, General Manager West Coast Council, Ph. 6471 4700, email ea@westcoast.tas.gov.au