The West Coast will be on show across Tasmania courtesy of a dynamic montage of images on the West Coast Council General Manager’s vehicle.

Promoting the West Coast through images portraying adventure tourism, wilderness and heritage, the car wrap is sure to capture the attention of people across the State.

“We must continue to think of different ways to get the message across that the West Coast is an amazing place to visit, and a special place to live,” West Coast Mayor Phil Vickers said.   “Our General Manager is often required to travel across Tasmania to attend meetings so we thought, why not use the vehicle he’s travelling in to promote our region?” 

Completion of the car wrap promotion is in line with the vision for the region adopted in the West Coast Community Plan 2025 where it was recognised that “raising the profile and increasing awareness of the region’s offering will assist in attracting new residents, and investment.”