- Media Release
The West Coast brand has been awarded several top spots across the AGDA Australian Design Awards and Tasmania’s Diemen Awards over the weekend, following the regional brand identity development and community consultation that took place in 2018/19.
Awarded the highest level of award at AGDA, the brand identity by agency For The People received a Pinnacle, along with two judges choice, ten distinctions and a merit for all aspects of the project, from Logos and Trademarks, Photography, Typography, Illustration, Typeface, Print, Brand Expression, Technological Innovation, and Writing for Design. Digital agency Sons & Co were also awarded a Pinnacle in the digital category for the new tourism website: www.westcoasttas.com.au
The AGDA Design Awards recognise the best work in Australia across a wide range of disciplines every year and are the main awards program for design in Australia. Judges this year included, Annette Harcus (Founder at Harcus Design, Sydney), Andrew Hoyne (Principal at Hoyne, Sydney), Prue Jones (Design and Creative Director at Fjord, Melbourne), Mark Braddock, Founder at Block, Perth). Tasmania’s Diemen Awards for 2019, honoured this year’s best work on the same night. Recognising excellence in the design industry across Design, Digital, Advertising and Print. The West Coast Identity was winner in the Brand Identity category, and placed as a finalist in four other categories.
West Coast Mayor, Phil Vickers said, “It’s exciting to see not only Tasmania, but the broader market recognising and embracing the West Coast brand identity.” “It’s been incredible to watch the community embrace this project and really own all we love about the West Coast. We’re seeing everyone from individual businesses to local schools jumping on board. These awards are a celebration of that spirit.”
The Awards List:
For The People
Pinnacle Identity Branding - Large Business
Distinction Identity / Brand Expression
Distinction Identity / Logos & Trademarks
Distinction Digital / Technological Innovation
Distinction Design Crafts / Typefaces
Distinction Design Crafts / Typography for Design
Distinction Design Crafts / Illustration for Design
Distinction Design Crafts / Photography for Design
Distinction Design Crafts / Brochure Typography for Design
Distinction Print / Catalogues & Brochures
Distinction Print / Identity Manuals
Merit Design Crafts / Writing for Design
Judges Choice – Andrew Hoyne
Judges Choice – Laura Camilleri
Sons & Co
Pinnacle Digital / Website